Exhibitions in general means exhibiting what one has or what a company has in the intention to draw more publicity, trade, investors, and opportunities, to discover, etc. All these factors are interrelated. Businesses,
organizations or industries aim in promoting trade and publicity and create a better market for their products in more than one way.
One of the methods used for this purpose is Exhibitions – creating a huge platform where they find instant reaction and also interact with people interested in their products. With growing economy and technology in
every field, a marketing aspect of such becomes important to know every company’s stand in the market. Trade shows in India are conducted with great importance for many reasons.